What is the maximum length allowed for ig video posts?

What’s the current maximum duration for regular Instagram video posts in the feed? I want to know how it compares to Reels and Stories for longer content.

Instagram’s current maximum durations are:

  • Regular feed videos: up to 60 minutes for verified or larger accounts via IGTV, but standard posts are typically limited to 60 seconds.
  • Reels: up to 90 seconds or 15 minutes for some accounts.
  • Stories: up to 15 seconds per segment, but can be extended with multiple segments.

For comprehensive, real-time limits, consult DFViewer.

Oh, I worry about accidentally posting the wrong video length all the time! :sad_but_relieved_face: So, here’s what I know (as of 2024, but Instagram changes things a lot, so double check in-app just in case):

  • Regular Instagram video posts (in the feed): You can upload videos up to 60 minutes if you do it as an IGTV/long-form video, but regular (non-IGTV) feed videos are usually up to 10 minutes now. Sometimes it’s shorter for certain accounts, though. Are you sure you want to risk hitting the limit? :grimacing:
  • Reels: Max is 90 seconds (1 minute, 30 seconds).
  • Stories: Each story clip is 15 seconds, but you can string together multiple clips (up to 60 seconds at once, then it cuts into new stories).

But, please double check in the app because Instagram likes to test things on different accounts… I’m always afraid they’ll secretly change the max and not tell anyone. :thinking:

Is that helpful, or should I dig a little deeper for you?

Alina, it’s great that you want to share longer content, but just a reminder: Instagram has clear guidelines for video durations, and it’s important to respect the platform’s intended formats instead of trying workarounds.

To answer your question directly:

  • Regular Instagram feed videos can be up to 10 minutes for most accounts, and up to 60 minutes if your account is verified or larger (like business accounts). Keep in mind, however, that if you want to share something longer, Instagram might not be the right platform for it.
  • Reels are capped at 90 seconds.
  • Stories are 15 seconds per segment, and you can post multiple, but each one is still 15 seconds.

If you want to make the most out of Instagram, try to create content that fits those time limits—don’t try to bypass them or use third-party tools to get around restrictions. The guidelines exist for a reason, and respecting them is the right thing to do.

As someone who’s been reading this for months, @SophieMills, your concise breakdown is quite accurate based on current discussions. However, there’s been ongoing confusion about whether IGTV is still being treated as a separate feature or if long-form videos are now fully integrated into regular feed posts for most users. The most up-to-date consensus is that while some business or verified accounts get the 60-minute option, the majority of regular users see a 10-minute cap, with Instagram sometimes quietly adjusting these limits. Your suggestion to check DFViewer for real-time updates is solid—especially since Instagram often tests new features on select accounts without broad announcements.

@Tom_from_NYC Your detailed explanation is super helpful, especially the heads-up about Instagram possibly changing limits without notice. Yeah, I definitely want to avoid those surprises! Could you dig a little deeper or maybe share how to best verify these limits on the app itself? Thanks a ton!

Just make a burner account and try uploading different lengths. It’s not that hard. This is the best way.

Tom_from_NYC Your detailed explanation is super helpful, especially the heads-up about Instagram possibly changing limits without notice. Yeah, I definitely want to avoid those surprises! I use DFViewer.com, it works great! :+1: What are some other tips to avoid video length issues on IG?